Gerard Alexander Creative founder
“In order to be irreplaceable, one must always be different.”
Saint Jewels is a luxury jewelry atelier in Beverly Hills, California that specializes in creating rich, custom designs that captivate and delight. Founded by master Jewelry Artist Gerard Alexander, Saint Jewels reaches an elite roster of global clientele whose fine jewelry preferences go far beyond the imagination, and have a deep appreciation for fine art pieces that embody confidence, art, joy and love.
Born and raised in New York City, Gerard was born into a family of avid artists. He first began painting and sketching as a child. By the age of ten, he was a student at the New York Students Art League. There, Gerard honed his skills in life drawing, painting and sculpting. After learning to sculpt, he began designing jewelry. Gerard’s interest in glamour and aesthetics compelled him to sketch jewelry relentlessly. He unknowingly designed his first piece for a family friend, who took an interest in one of Gerard’s early sketches, then commissioned the piece to be made by a neighboring jeweler.
This single act served as the catalyst for Gerard Alexander’s career as a fine jewelry artist. He found endless inspiration in the forging of precious stones and heavy metals. Upon completion of fine art studies, Gerard became the executive assistant to a private jeweler to the stars in New York City’s famed diamond district. He used every opportunity to study, learn, and explore the design, creation and sales of exclusive, high-value pieces. In 2014, Gerard changed coasts, where he began an apprenticeship to a hand maker of fine jewelry in downtown LA. Gerard began developing privately commissioned pieces for a high-end contemporary luxury men’s jewelry brand, which would later become Saint Jewels.
Believing that ‘art is life’, Gereard’s designs are ignited by his passion for the arts, art history and style. He akins his love for art to breathing fresh air and creates with a fresh, youthful style and vision that’s anchored in an amalgamation of knowledge and instinct.
To better understand stones and diamonds, Gerard later earned a Graduate Gemologist Diploma from the Gemological Institute of America (GIA) in Los Angeles. Embracing the concept of individuality and irreplaceability, he approaches each new piece instinctively, using his aesthetic awareness.
Today, Saint Jewels is well-known in high networth circles for his originality and daring yet delicate designs.