Gerard Alexander Creative founder
“In order to be irreplaceable, one must always be different.”
Gerard Alexander is a fine art Jeweler and the Founder and Owner of Saint Jewels, a luxury Jewelry business, based in Beverly Hills, CA. With more than 10 years of industry experience in jewelry design and sales, he has gained himself a reputation as a leading designer and jeweler nationally. Gerard helps bring confidence and joy to hundreds of clients through his exclusive designs that are a labor of love and art.
Born and raised in New York City, the cosmopolitan capital of glamour and glitz, within a family of avid artists, it was only natural that art would become his air. He started painting and sketching as a child, attending the New York Students Art League at age ten, where he honed his skills in life drawing, painting and sculpting. Gerard began designing jewelry in a high school fashion design class where his interest in glamour and aesthetics compelled him to sketch jewelry relentlessly. He unknowingly designed his first piece for a family friend who took an interest in one of his sketches and had the design produced by a jeweler. This galvanized his career as a fine jewelry artist.
Gerard was fortunate to start out in the industry working as an Executive Assistant with a private jeweler to the stars in New York city’s diamond district, where he explored the design, creation and sales of pieces.In 2014, Gerard began an apprenticeship with a hand maker of fine jewelry in downtown LA, developing privately commissioned pieces for a high-end contemporary luxury men’s jewelry brand, which would later become known as Saint Jewels.
Believing that ‘art is life’, his designs are ignited by his passion for the arts, art history and fashion. A unique creative style and vision, anchored in an amalgamation of knowledge and instinct. In order to better understand stones and diamonds, Gerard earned a Graduate Gemologist Diploma from the Gemological Institute of America (GIA) in Los Angeles. Embracing the concept of individuality and irreplaceability, he approaches each new piece instinctively, using his aesthetic awareness. As a result, he is appreciated for his originality, always delivering daring yet delicate designs.
- Saint Jewels -